The moves that change the number before the marketing does.
Pricing, positioning, retention and offer structure — worked through with someone who's seen it across dozens of offer-driven businesses.
More traffic won't fix a weak offer.
Before you spend more on ads, check the fundamentals: are you priced right, positioned clearly, and keeping the customers you already won? We work through pricing, packaging, positioning and retention with you — the levers that lift average contract value and win-rate faster than a bigger budget.
- Pricing
- Positioning
- Offer structure
The commercial fundamentals.
Pricing & packaging
How you present and price the offer — the single biggest lever on average contract value, and usually the most under-worked.
Brand positioning
What you stand for and who you're for, sharpened so you stop competing on price alone.
Customer retention
Follow-up, service and repeat-sale systems that turn one job into referrals and future work.
Offer structure
Good / better / best, add-ons and guarantees — structured to move buyers up, not just in.
Competitive analysis
Where you actually sit against the alternatives, and the gap you can own.
Quarterly reviews
Targets set, progress checked, next quarter's priorities agreed — against numbers, not vibes.
Consultancy questions, answered.
Either. Some clients want a focused pricing-and-positioning sprint; others keep us on for quarterly reviews. We'll recommend the right shape after the first call.
We advise and we can implement — the studio also builds sites and runs marketing, so a recommendation doesn't have to sit in a slide deck.
Marketing changes how many people see your offer. Consultancy changes the offer itself — the pricing, the positioning, the retention. It usually pays back faster.
Whoever owns pricing and sales decisions. For most of our clients that's the founder or the commercial lead — pricing changes don't stick if they're delegated.
A focused sprint is a few weeks. An ongoing advisory relationship runs quarter by quarter, with a clear exit whenever you want it.
Yes, as standard. Pricing and margins are commercially sensitive — we treat them that way.
Then build the site and marketing around a sharper offer.
Let's pressure-test your offer.
A 30-minute call on your pricing, your positioning and where the quick wins are.